Seven Egyptian influencer athletes featured in the Nike Zoom Structure 20 Campaign
Introducing the Nike Zoom Structure 20 in Egypt, Nike celebrates the launch by featuring seven young Egyptian fitness influencers in the campaign’s photoshoot. To face the campaign, Nike tapped its fitness ambassadors, Mohamed Auf, Asmaa Al Zoheiry, and Ali Ismail, whose Instagram accounts have us inspired to throw on a pair of sneakers and head to the gym. Other influencer athletes such as Hala Serag ElDin, Farida Abou El Dahab, Seif Eldin Fawzy, and Yara Zoheiry were also featured in the shoot which took place at Arabella Country Club, shot by photographer Ahmed Kadry.
Fall is the season when all the major stability shoes are released. Designed for stellar stability and effortless and sleek movement through each run, the Nike Zoom Structure 20 collection highlights three fundamental updates from the Zoom Structure 19 and they are increased stability, dynamic fit technology, and comfortable lightweight support. The medial “cage” in the previous version is not present in this one, the more closed mesh used in the upper and the reduction of Flywire (Nike’s lightweight strings that connect the eyelets to the sole of the shoe) – now present only in the last two eyelets. The Nike Air Zoom Structure 20 supports and cushions specific parts of your feet to enable you to run faster. The wedge foam is designated to absorb and optimize transition with two layers of cushioning foam. The sole unit is a dual-density mix of pylon and cushion foams. The foam is softer on the external side of the shoe and dynamic support gets harder in the internal side to support the over-pronation. This model is a comfortable and supportive shoe for flat-footed or over pronating runners that tackles the misconception that those kinds of shoes should be chunky and heavy. It weights approximately 270 gr. Vs the Structure 19 which weighs 298 gr. This striking Nike Zoom Structure 20 uses a colorway originally found on the debut Nike Zoom Structure from 1991.
Last year, Nike has launched the Zoom Structure 19 which utilized a waffle outsole for strong grip, flymesh upper and flywire that are such easily identifiable features of this shoe. Like the Zoom Structure 20, the Structure 19 also enhanced stability and soft cushioning. From the external side, the sole of the structure 19 seems like a non-technical shoe. If you look at the heel and the internal side, you will see the dynamic support hard cage for the over-pronating support. To complete the sole unit, a Zoom Air unit has been placed under the ball of the feet to provide extra cushioning and the outsole is Nike’s Trademark BRS rubber in its waffle pattern structure.
The Nike Zoom Structure 20 is available at all Nike Egypt stores.